Marketing Tool

UTM link builder & QR code

Create campaign URLs with UTM tags and generate a QR code you can share.

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UTM link builder and QR code

Build campaign URLs with utm_source, utm_medium, utm_campaign, and optional content/term parameters, then generate a QR code for print or packaging. Consistent UTM naming keeps Google Analytics and ad reports comparable.

UTM naming tips

  • Use lowercase and hyphens; avoid spaces
  • Document a shared taxonomy for your team
  • Do not tag internal links; use UTMs for external campaigns
  • Test the final URL loads over HTTPS without extra redirects

Frequently asked questions

Do UTMs affect SEO rankings?

They are for analytics. Prefer clean public URLs in organic content and sitemaps.

Why add a QR code?

Print, packaging, and event signage need a scannable path into the same tracked URL.